SIMS 141 UC Berkeley Course: Intellectual Property and Search
Search Engines: Technology, Society, and Business. The World Wide Web brings much of the world's knowledge into the reach of nearly everyone with a computer and an internet connection. The availability of huge quantities of information at our fingertips is transforming government, business, and many other aspects of society. Topics include search advertising and auctions, search and privacy, search ranking, internationalization, anti-spam efforts, local search, peer-to-peer search, and search of blogs and online communities. The Instructor, Dr. Marti Hearst, is an associate professor in the School of Information at UC Berkeley, with an affiliate appointment in the Computer Science Division.
Articles
Email Etiquette I
by Kathie M. Thomas
It is important to consider that when emailing people you are on show, whether you like it or not, 24 hours a day, 7 days a week.
Email Etiquette II
by Kathie M. Thomas
For those who are not yet aware, on the Internet there are hundreds of thousands of discussion groups available in any topic imaginable.
Email Etiquette III
by Kathie M. Thomas
When responding to an email take a moment to think about it - are you changing the topic, should the subject heading be changed and whether the replied message requires any trimming of the original message before hitting the 'send' key.
Email Etiquette IV
by Kathie M. Thomas
Many people do not understand the function of the BCC field in their email programs. When you set up a new message, if you cannot view the BCC field after TO: and CC: then click on View to see if you can add it to your current view, or check your Help file for the program you use for assistance.
Email Etiquette V
by Kathie M. Thomas
Creating a mail group might differ, depending on the program you use, but for this exercise we’ll use Outlook as the program as it is a widely used email program. Why would you use a mail group?
E-Marketing Using Only Free Resources
by Candy Brauer
I'll be the first to admit it; I'm a cheap skate. I'm not as bad as many I meet, but if there's a legal, ethical way to get it for cheaper or free, I'm there. I love Walmart. I get all of my clothes there. I love buying used cars - no car payments. I bought a nice house in the country for only $55,000 dollars - no house payments.
7.5 Ways To Get More Sales Through Your Web Site
by Michael Cheney
Websites are supposed to make money! Somebody came up with the strange idea that it's really not enough to spend thousands on your site, hundreds of hours creating the content and then sitting back to admire you, and your developer's work.
5 Powerful Ways to Drive Loads of Targeted Traffic To Your Website
by Jean Lam
If you are involved with marketing on the Internet, you'll realize that getting visitors to your web site is one of the major problems. To have any chance of success and making sales on the Internet, you need to drive massive traffic to your web site.
Build Your Site’s Link Value
by Ken McGaffin
Link Value is the perceived value another site will derive from linking to you. The more value they see, the more likely they will be to link.
How To Syndicate Your Content
by Rick Rouse
Do you have regularly updating content that you would like to make available to other websites? Perhaps a computer tip of the day, a daily recipe, or even a daily cartoon?
Selecting Good Stock Photography in the Age of Digital
by Beth Brodovsky
The business of stock photography has drastically changed over the last few years. Ten years ago, selecting photographs for your brochure or newsletter meant spending hours pouring over stock photography catalogs and ordering photo research to find the exact image.
The Missing Link in Presentation Skills Training by Melissa Mayers Lewis
Imagine you are the most amazing figure skater who ever lived. When rehearsing in a peaceful, empty rink, you demonstrate the ultimate in athleticism and artistry. You defy the laws of gravity as you leap in the air, landing with flawless precision. You spin with effortless grace and power; you execute jumps other skaters only dream about. On that ice, you are in your element, doing what you love to do and doing it perfectly.
